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STAR Online Stepbystep Guide

 

Contents

Background to STAR

What is STAR

What the bulletins contain

How to Use the Programme

Using STAR to invest cash

Using STAR for existing share portfolios

Using STAR for ISAs and Pension funds

Adapting STAR for Your Own Needs

Scope and Limitations

 


Background to STAR

The methods of share selection that form the basis of the STAR monthly online updates were developed by John Mulligan, the Managing Director of MD Management, in order to provide him with an objective approach for managing his own portfolio of UK quoted shares. In the absence of any regular data source that he could use to select and subsequently manage his shares he devised this structured approach to share selection and management. It is a rigorously researched method of regularly re-rating leading shares according to a number of key fundamental criteria.

These methods have been developed by MD Management Limited over the past 20 years and are backed by more than 5000 hours research. This has involved a detailed study into the relationship between monthly equity earnings and dividend forecasts, since 1985, and the subsequent movement in prices of the relevant shares. The most consistently successful combinations of factors have now been selected for use in STAR

The STAR updates provide a regular monthly investment evaluation on more than 300 of the largest UK quoted companies. They employ methods of evaluating and rating leading UK shares that enable you to select and manage your own share portfolios to suit your own investment objectives and preferences. They do all this with the minimum cost and effort.

The STAR updates combine two main sets of share selection indicators. One is primarily for growth and the other for growth combined with a higher level of income. There are also permutations testing for effectiveness in selecting speculative shares and smaller company portfolios. The monthly STAR updates are specifically designed to help in the management of ISA share portfolios and self-invested personal pension plans (SIPPS) as well as conventional portfolios.

The methods, which are used to provide regular investment signals for the STAR updates, have been back-tested on a monthly basis since 1985 and published in monthly bulletin form for almost 20 years. During this period annual selected lists of ten shares would, by January 2011, have grown in value, before deducting costs, more than ten times faster than the FTSE All Share Index.

Please remember however, that past performance on any investment management programme or selection process is no guarantee to future success.

One of the main advantages of the methods used for selecting growth shares is that in most years, since 1985, relatively few share switches have been signalled during the course of the year. The records indicate that on average less than one half of the shares in each portfolio were switched in each year between 1985 and 2011.


What is the STAR Selection Programme ?

The STAR monthly updates provide you with a straightforward structured approach to share selection and equity portfolio management. By means of the regularly updated share ranking lists you have the choice of either closely following the signals given for model portfolios comprising 10 and 20 shares or of devising your own preferred strategies based on the monthly tables ranked according to basic value investing criteria.

In essence the STAR approach is based on the results derived from a simple process that regularly reassesses the relative share values of the largest 300 plus quoted UK companies. By taking account of expected corporate growth rates and also the latest stock market valuations of each company's shares STAR delivers a regular framework for investment decision making.

There is no magic or guarantee to the methods used. What the regular updates do is to sort out each month those companies that combine the highest expected rates of earnings growth with the lowest prospective price earnings ratios. The approach tends towards that of value investing by selecting shares that are temporarily out of favour with investors. Provided that their lack of support is not due to deteriorating profits growth such companies frequently prove to be successful investments. One of the keys to this is to check the trend in earnings forecasts and avoid, where possible, those equities where the share price fall is preceding a significant reduction in earnings estimates.

The basic share ranking methods have been developed by testing a large number of forward estimates, such as dividends, earnings and cash flow, since 1985 and selecting those that have proved to be successful over the longer term.

However, it must be stressed that there are bound to be periods, especially during a bear market, when these structured methods result in returns that are below the market average. Despite this there have only been five years, 1990,1996,1997,1998 and 2008, over the past twenty five when the STAR selections underperformed the market and then only by a marginal amount.


What the STAR Monthly Bulletins Contain

Each monthly update usually contains a short commentary on the latest movements and trends in the UK stock market as well as charts and editorial on both the fundamental and technical background to current equity markets. The monthly updates also provide the latest share selections for growth and income portfolios as well as updates on each of the 300 plus shares regularly monitored.

More specifically the monthly bulletins contain the following sections:-

* Market Commentary
* The Latest Growth Selections
* The Latest Income Selections
* The Current Sales List
* Full List of all 300 companies covered by STAR

 

The Market Commentary section includes a resume of domestic and international equity markets. The progress of the UK equity market is also featured in a regularly updated chart, with plots of both long term and short term moving average lines, generated from MD Management's own database. The same section also includes an update on the progress of the year's benchmark share portfolios and comments on new share selections.

There are two separate tables that list the latest ten and twenty share selections covering both Growth and Income as well as the latest Speculative selections.

Regular users with established portfolios usually then take a quick look at the Latest Sales List which summarises all shares currently rated for sale.

The Full Ranking List classifies all 300 companies by sector and indicates the current price, dividend yield, borrowing level, ranking position and action rating.


How to Use the Programme

The STAR updates may be used in any of the following ways:-

· To set up and manage share portfolio selections from scratch using cash

· To manage part or all of an existing portfolio

· To select shares for self-managed ISAs and Pensions

The notes which follow show, in detail, how STAR can be used to set up and manage a ten share portfolio using cash and the modifications required for use with existing portfolios.


Using the STAR updates to invest Cash

Deciding on the Number of Shares to Buy

Evaluation of portfolio selections since 1985 indicates that it is sensible to spread the initial investment funds between at least 10 shares in order to reduce risk. Fewer than 10 shares increases the adverse impact of a single poor performing share even though the long term gains from selections of as few as six shares have often exceeded those from 10. With more than 20 shares management of private portfolios can become expensive and time consuming. For this reason each STAR bulletin provides a list of the month's cheapest 20 shares.

On the basis of an initial 10 share portfolio equal amounts would be invested in each of the shares marked as BUY10 in the latest Ranking list - selecting from the Growth or income pages as appropriate. Similarly construction of an initial 20 share portfolio would be carried out by buying all the shares marked as BUY10 as well as those marked BUY20.


Spreading the Risk

In order to prevent share portfolios becoming too exposed to problems in any one sector of the market the rating system allows for no more than two shares in any single sector in ten share portfolios and no more than three in twenty share selections. The rating guidelines (BUY10 and BUY20) allow for this in each monthly list but it is obviously up to you to check that sector over-weighting does not become excessive - especially as investment values change through the year.


The Ranking Numbers

These indicate the relative position of each share in terms of both expected earnings growth rates over the next two years and current valuation. In general terms shares with a low ranking number are cheap and those with a high number are expensive. Each month's Top Twenty lists comprise shares with the lowest ranking positions after removing those which fail certain other tests.

 

The Rating Values

The basic Rating Values are as follows:-

Shares with BUY10 are worth considering for purchases in 10 & 20 share portfolios

Shares with BUY20 are worth considering for purchases in portfolios of more than 10 shares

Shares with HOLD may be held in all portfolios

Shares with SELL could be sold in all portfolios

 

The Gearing Filters

Gearing ratios indicate the extent to which the company uses borrowed money. When interest rates are low and money is cheap a relatively high gearing ratio may help the company to generate fast profits growth. However, when interest rates rise high gearing can be dangerous and investors may wish to exclude shares with high gearing ratios. The data on gearing does not form part of the STAR selection process and is only included for information. The filters we use are;

Gearing of more than 100% = D
Gearing of 51% to 100% = C
Gearing of 0% to 50% = B
No net gearing = A

 

Dividend Yield

The dividend yield shows the gross dividend yield that is receivable by shareholders at the current market price of the shares. The STAR Income list uses the same basic selection criteria as the capital growth list but excludes all shares with a dividend yield below the median for the total 300 companies monitored.


Putting STAR into Action

A couple of examples may help. In the first case let us assume that you have £10,000 to invest and your objective is capital growth. The second example is the investment of £100,000 spread between twenty individual share holdings.

The examples which follow are taken from the STAR ranking list published in the bulletin dated 7th May 1998. The list of the top twenty shares shown in the table below has been selected after first sorting all the 300 shares according to each one's expected earnings growth rate and then according to its current valuation. Shares with 4 stars are the first ten which meet the basic criteria provided that there are no more than two in any single industry sector. The next ten shares in the ranking list which meet the criteria are given a 3 star rating subject to there being no more than three shares (with 4 and 3 stars) in the top twenty list.


Sector Company Name Price (p) as at 7/5/98 Net Yield % Gearing factor Ranking Order Rating Technical Indicator
Engineering British Aerospace PLC 532 3.67 C 7 BUY10 NO
Transport Salvesen [Christian] PLC 123 1.20 B 9 BUY10 YES
Diversified Industrials Charter PLC 687 4.59 C 14 BUY10 YES
Breweries, Pubs & Restaurants City Centre Restaurants PLC 139 2.01 A 18 BUY10 YES
Oil Exploration & Production Monument Oil and Gas PLC 58 0.00 B 21 BUY10 NO
Food Producers Hillsdown Holdings PLC 186 5.38 C 26 BUY10 YES
Retailers, General Fine Art Developments PLC 199 4.32 A 29 BUY10 YES
Food Producers Booker PLC 272 8.82 C 35 BUY10 YES
Building Materials & Merchants Norcros PLC 69 2.90 B 37 BUY10 NO
Building & Construction Bryant Group PLC 128 3.95 B 45 BUY10 NO
Engineering Glynwed International PLC 317 4.16 A 47 BUY20 YES
Building Materials & Merchants Ibstock PLC 52 4.23 A 50 BUY20 NO
Building Materials & Merchants Caradon PLC 197 4.82 B 58 BUY20 YES
Building & Construction Wimpey [George] PLC 134 4.25 A 61 BUY20 YES
Retailers, General Storehouse PLC 258 3.14 B 67 BUY20 YES
Transport Tibbett & Britten Group PLC 567 3.26 B 72 BUY20 NO
Engineering, Vehicles Avon Rubber PLC 670 2.71 B 80 BUY20 NO
Water United Utilities 804 4.63 A 89 BUY20 NO
Household Goods and Textiles Courtaulds Textiles PLC 321 4.77 B 93 BUY20 NO
Building & Construction Beazer Homes PLC 204 3.24 B 94 BUY20 NO

Share Selection for a Small Portfolio

In order to avoid unacceptable risk, a ten share selection from this list should probably not include more than 2 shares from each sector. The 10 shares would then be all those on the above list marked at BUY10 against them. They would be; British Aerospace, Salvesen, Charter, City Centre Restaurants, Monument Oil, Hillsdown Holdings, Fine Art Developments, Booker, Norcros and Bryant Group.

Share Selection for a Large Portfolio

Our second example is of a larger new portfolio of £100,000 comprising twenty shares. This would require the purchase of all shares which at that date had ratings of both BUY10 and BUY20. This would include all the shares in the above table.

Subsequent Management

Once the portfolio is established you should review the rating indicators of your shares in each subsequent issue of the STAR updates. If any share is flagged as a sale you should carefully review the reasons. It may be because it has risen in value and is now viewed as expensive or it may be that the outlook has deteriorated. If you wish to follow the structured approach completely you could consider selling. In any event the change in rating should act as a signal to monitor the progress of that holding very carefully.

In order that portfolios do not become too unbalanced, it is usually a good idea to re-adjust existing holdings after completion of the first full calendar year. Depending upon taxation liabilities and personal preferences this may involve, at the most extreme, the replacement of all shares not currently rated as purchases with those that are. Less dramatic is the sale, subject to taxation considerations, of all shares rated as either being a SALE or a HOLD and with a ranking number exceeding 100. They would then be replaced by shares, not already held, from the latest Top Twenty list. The STAR performance record assumes that all shares not rated with an appropriate value (BUY10 for the 10 Share list and BUY10 and BUY20 for the 20 share list) are sold at the end of each calendar year and the proceeds reinvested in the new slections list.


Using STAR for Existing Share Portfolios

Investment Objectives

Before putting STAR to work on existing portfolios it is advisable to review the overall objectives of your equity investments. At this point it may also be helpful to seek investment advice from a qualified accountant or other advisor. More specifically it will be essential to decide on the number of holdings you want to have in your portfolio and their average value and the weighting between sectors as explained in the preceding notes dealing with the investment of cash.

Investment action

Once you have decided on the strategy to be adopted you may use the latest issue of the S.T.A.R. bulletin to sell any shares rated as SELL and to reinvest all net proceeds equally between those shares currently rated as either BUY10 or BUY20 depending on the final composition of portfolio desired.

Deciding on Your Portfolio Size

In adjusting existing portfolios to the S.T.A.R. system, you must first decide on the total number of holdings you want to have in your portfolio and their average initial value, as explained under the section above.

Setting up the Portfolio

Subject to potential tax liabilities and transaction costs of share sales, you should consider disposing of any existing shares that are currently rated with only a single star. The total proceeds from any sales should be reinvested between as many shares, on the current buy list, as are necessary to make up a balanced portfolio. The procedure is then as explained in the previous section dealing with cash investments.

Subsequent management

After you have re-organised your existing portfolio, the subsequent management procedures will be exactly the same as those outlined in the previous sections.


Using STAR for ISAs and Pension funds

The basic advantages of STAR for tax exempt funds

The structured approach to share selection which is provided by the STAR updates is ideally suited for portfolios, such as ISAs and SIPPs, that do not incur any taxation liabilities on asset disposals.

Investment Management

The actual management of the funds will follow the same procedures as those outlined above for cash or existing portfolios except that, when starting a new fund of one of these types, the total sum may initially be too small to benefit from the STAR approach. One way round this difficulty may be to use high quality investment trusts during the first year or two until total resources have grown sufficiently to make it economical to spread the investments among a minimum of at least six holdings.

Scope and Limitations

Because the STAR updates concentrate on the three hundred largest UK quoted companies you are unlikely to encounter any practical dealing difficulties unless the overall portfolio size is really massive. In essence the STAR approach therefore offers you an extremely low cost and simple way in which you can manage your equity investments.

Although the methods used in the bulletins have been back tested on a monthly basis since 1985 and in most years have provided results vastly better than the main indices, there have been periods when the annual and monthly selections have significantly underperformed the general market. It is therefore important that the STAR methods are viewed over the long term and not used as investment trading signals. This means that you should really allow the approach to work for at least two years before making a judgement on its overall effectiveness.

 

Adapting STAR for Your Own Share Selection Methods

The STAR Ranking Lists May be Used to Develop Your Own Share Selection Methods

The monthly STAR update tables rank all the shares covered according to their expected earnings growth rates over the next couple of years with selections taken from within the lowest priced quartile of all shares in the total universe. This method has been termed that of Growth at a Reasonable Price (GARP).

It is clearly possible for interested users to adapt these selection lists according to their particular requirements thus generating portfolios comprising any chosen number of shares and if necessary ignoring the sector weighting limits.

 


General Notes and Warning

Before using the STAR updates you should carefully consider the likely dealing and transaction costs as well as all taxation implications and, if in any doubt, you should seek professional financial advice. The information contained within the STAR updates is provided strictly on the basis that subscribers make their own investment decisions. Users of the STAR updates must accept that the value of their investments can go down as well as up and past performance is no guarantee of future income, earnings or capital growth.

STAR bulletin is a publication that features certain securities and comments on them, based on a number of factors. These factors may vary and are subject to change from time to time without notice.

The information contained within the STAR updates will be prepared with all reasonable care. No responsibility is accepted for errors and omissions. The editor cannot be held responsible for any losses (including, without limitation, consequential loss) which may be incurred by you acting on any information contained within the publication.

The contents of the STAR updates do not constitute, nor should they be taken as, a recommendation to buy, sell or otherwise maintain any particular investment or share holding and take no account of whether a particular investment is best suited to an investor's individual circumstances at any time.

The editor cannot give, nor should the communication of any information given within the STAR updates be taken as being investment or taxation advice. The editor is only the publisher of the STAR updates and, in this context, is not acting as a financial adviser.

If you need investment or taxation advice you should consult a duly authorised financial adviser.


John Mulligan - Editor